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Category Archives: Tips

Choose a Design Studio in 13 Easy Steps

Choosing a design studio doesn’t have to be complicated. Follow these 13 steps for an easy way to research and select the best design agency.

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13 Traits of a Great Editor

Great editors are people who can take ordinary content, turn it into a literary masterpiece, and stand behind all of their editorial choices. Find out other traits of a great editor with this inforgraphic.

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4 Advantages of Hiring a Creative Agency

If you are debating whether to hire a creative agency or to build a design team in-house, you may want to consider the benefits of an outside agency.

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Boost Employee Morale and Re-Energize Your Staff

Want to boost employee morale and energize your staff? Follow these 20 steps to help your team feel valued and appreciated.

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Image Optimization Tips

As much as we hate to admit it, appearance is everything and the same applies to the images on your website. We are visual creatures and rely on seeing a product or service before making the decision to buy. So it goes without saying imagery plays a crucial role in the success of your digital presence. But did you know failing to optimize the imagery on your website can have devastating effects? If you’re not sure how to optimize images you’ve come to the right place!

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Image File Formats Part 3: Raster

The last installment of this three-part series focused on PDF, AI, and EPS. If you need a quick refresher of the pros and cons of those vector image formats check out Image File Formats: Part 2. If not, let proceed with the last and final lesson, which will cover JPG, GIF, and PNG.

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Image File Formats Part 2: Vector

Welcome back to those of you who read Image File Formats: Part 1. If you’re a new visitor we welcome you as well and suggest you check out the last installment to get up to speed.

Let’s get this show on the road and get going with the second lesson. There are three image file formats that will be the focus of this article: PDF, AI, and EPS. Each image format has a handful of pros and cons and it is IMPORTANT to keep these in mind when saving an image.

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Image File Formats Part 1: Vector vs Raster

Whether print or digital, images are a major part of our lives. They fill our inboxes, help us quickly gather information, capture our memories, and the list goes on and on. But there is more than meets the eye. Image files come in a variety of formats (.jpeg, .pdf, .png, etc.) that should be used for specific projects or instances. Using the correct file formats at the right time will help guarantee that your product image, logo, or selfie is well received by the intended audience. If you’d like to master image file types or have a case of the Monday’s (regardless of the day) this article is for you! Let’s get started with part one of this three series lesson.

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17 Ways to Stay Creative

You might think of creativity as a trait possessed by artists, marketers, or entrepreneurs. But that is far from the truth! Creativity is not a talent, but a skill that is learned and mastered over time. Regardless of occupation or hobbies, we all require creative thinking from time to time. If you find yourself hitting a creative road block, here are 17 fun ways to get your creative juices flowing.

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