As much as we hate to admit it, appearance is everything and the same applies to the images on your website. We are visual creatures and rely on seeing a product or service before making the decision to buy. So it goes without saying imagery plays a crucial role in the success of your digital presence. But did you know failing to optimize the imagery on your website can have devastating effects? If you’re not sure how to optimize images you’ve come to the right place!
It seems like every few months this topic comes up again: What are the top traits of a successful project manager? Some people claim it take years of experience to develop ideal traits of a PM. Others assert practice makes perfect and you can become a successful PM with hard work and dedication. Well, neither group is wrong but the question still remains: What are the top traits of a successful project manager? Whether you’re a new PM or vet there is always something to learn. And that’s what we are here for. Here’s our take on the top traits of a successful PM.
If you find yourself overwhelmed with day-to-day operations and keeping up with the growing demand of art assets or you had a bad experience with outsourcing in the past, you’ve come to the right place. This blog provides tips on how to choose a design agency that can produce quality art, on time and within your budget.
The last installment of this three-part series focused on PDF, AI, and EPS. If you need a quick refresher of the pros and cons of those vector image formats check out Image File Formats: Part 2. If not, let proceed with the last and final lesson, which will cover JPG, GIF, and PNG.
Welcome back to those of you who read Image File Formats: Part 1. If you’re a new visitor we welcome you as well and suggest you check out the last installment to get up to speed.
Let’s get this show on the road and get going with the second lesson. There are three image file formats that will be the focus of this article: PDF, AI, and EPS. Each image format has a handful of pros and cons and it is IMPORTANT to keep these in mind when saving an image.
Whether print or digital, images are a major part of our lives. They fill our inboxes, help us quickly gather information, capture our memories, and the list goes on and on. But there is more than meets the eye. Image files come in a variety of formats (.jpeg, .pdf, .png, etc.) that should be used for specific projects or instances. Using the correct file formats at the right time will help guarantee that your product image, logo, or selfie is well received by the intended audience. If you’d like to master image file types or have a case of the Monday’s (regardless of the day) this article is for you! Let’s get started with part one of this three series lesson.
When it comes to publishing, search engine optimization (SEO) is one of the most important tools. SEO covers an array of facets such as, the technical infrastructure of a website and the on-page and off page elements that are essential to visibility, usability, and conversions. Understanding how these SEO elements operate and affect digital publishers is essential for organic traffic from current and prospective customers.To help you get a jump start on your SEO journey we’ve compiled 5.5 tips to assist with your website’s rankings and online presence.
You might think of creativity as a trait possessed by artists, marketers, or entrepreneurs. But that is far from the truth! Creativity is not a talent, but a skill that is learned and mastered over time. Regardless of occupation or hobbies, we all require creative thinking from time to time. If you find yourself hitting a creative road block, here are 17 fun ways to get your creative juices flowing.
Today marks the 27th anniversary for Lachina Publishing Services, a provider of end-to-end content solutions for print and digital products. We were founded in 1989 by Jeff Lachina as a project management company. Over the years, Lachina has evolved to a highly collaborative environment that produces an array of digital and print products, blending all aspects of technology to educate, inspire, and to tell our client’s story.
Interesting new research suggests that the innermost core of the Earth has another distinct region, and we’re glad to help Prof Xaiodong Song and his team at the University of Illinois at Urbana-Champaign visualize this new finding. Excellent work, team!