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Category Archives: Marketing

2019 Small Business Tips

As a business owner, you likely have many goals for 2019. You may want to refresh your brand by updating your logo, messaging, and colors. Or you may want to try a new digital marketing strategy. You may even want to use illustrations, animations, and other visuals to tell your story.

Whatever your goals are it’s important that you start planning for 2019 now. If you need help kicking off your 2019 business planning, we can help. Learn from our CEO, Jeff Lachina, small business tips that will help you achieve success this year.

Set attainable business goals

Nothing wrong with setting big, hairy audacious goals but back them up with a change in your behavior toward them. The road to that big goal is paved with small changes that add up every day. Attach a number to the annual goal and then work backward. Set quarterly targets based on this goal, and then decide on your key daily actions to meet those goals. For example, let’s assume that landing 5 new clients in 2019 is your annual target. If you attend 8 local events each month where you meet 1 new person each time, over the course of the year, you’re likely to meet 100 new people. If your story resonates with 10% of those folks, you just might hit your annual goal. Sound difficult? Well, it is. Make no mistake. Success doesn’t find you. As Jack London once said, “You can’t wait for inspiration, you have to go after it with a club.”

Be flexible

Keep your ears open to new ideas. A throwaway line in a conversation could give you the insight to start a new service or change your product offering in way you never expected. Recently, a sales rep of ours was talking to a potential client who was not currently interested in what we were offering. Near the end of the call, she mentioned in passing that if there was a state-specific product in her market instead of the more generic national one that we were touting, she would buy it in a heartbeat. Like a spore on the wind, the idea found fertile ground as we debriefed after the call. We couldn’t believe no one had thought of it before. We dug in, and three months later the potential client had become a statewide advocate for our new state-specific product.

Listen to your customers

To listen you must spark a conversation. Ask your clients what they aren’t getting from their other vendors or suppliers. They will tell you. Once you understand the buying journey from start to finish and where others aren’t meeting your clients’ expectations, you can hold a mirror up to your own process. If you’ve got what they aren’t getting, ride it home to the finish line. Show them you care about their pain by giving them what they want rather than what you’re selling. You might have to modify your service offer or just present it in a new light.

Don’t be afraid to try new things

Sometimes you need sandbox space to make changes. After examining search patterns for your industry, you might discover that what your clients are buying from you is only a small part of their overall purchasing pattern. Challenge your staff to stretch into new ways of creating your product or revising it in a way that appeals to a. To see whether it might hold up in another niche, run the idea through its paces as a mock project. Critique it. Revise it. Simply it. Introduce it to new customers. Promote it.

Network, network; and network some more

Networking is all about working outside your comfort zone. Just like attending those 8 local events every month, calling your colleagues to just discuss your own pain points can help you both find solutions to common dilemmas. Obviously, participating in discussions on LinkedIn goes a long way to building your credibility in an industry. Don’t worry so much about being profound. Try being encouraging instead with something other than clicking Like.

Take your business to the next level

We hope you found our 2019 small business tips helpful. Keep in mind; our suggestions are just the tip of the iceberg. You should implement strategies that will help your business achieve its goals. If you have questions or need help with design, marketing, or branding give us a call. We are a full-service agency that can take your brand to the next level. So, what are you waiting for? Contact us today!

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10 Types of Digital Content

10 Types of Content and When to Use Them

Content marketing is a strategic approach to creating and sharing information with consumers. Content is the backbone of every marketing strategy. This is because of relevant content yields consumer interactions and drives profits. If you’re starting your digital content marketing journey, we are here to help. Check out our a list of ten types of digital content and when to use them.
 

1. Long form blogs

This type of content is generally 1200+ words. Long form blogs can be an excellent part of any content marketing strategy because they help:
  • Increase user engagement.
  • Boost SEO rankings.
  • Increase likes and shares.
  • Earn more backlinks.
 

2. Short form blogs

This type of blog is anywhere from 300 to 800 words. Short form blogs are beneficial for three reasons:
  • They help consumers find information quicker.
  • Short form blogs take less time to write.
  • They also allow the writer to share different content topics.
 

3. Videos

This form of digital content is a great addition to a marketing strategy. Videos inform, entertain, and educate consumers. As a result, most consumers tend to engage more with videos compared to other forms of digital copy. Videos also boost leads and sales because they help consumers make informed decisions.
 

4. Podcasts

This type of content is like talk radio, except they are online and focus on one area of interest. Podcasts are an excellent channel to use because they are convenient for consumers. They can listen to a podcast and continue engaging in an activity (i.e. working, driving, etc.). Podcasts are also inexpensive and are the easiest form of digital content to create. All you have to do is record yourself talking and upload it online.
 

5. Memes

You probably know what a meme is, even if you’re not a social media addict. Memes are a picture with wording that references pop culture. If you’ve heard of grumpy cat, you know what a meme is. Memes are great for social media shares because of they use humor to attract consumers.
 

6. How-to guides

This form of content is ideal for showcasing your knowledge about your industry or a topic. They also increase brand awareness if the how-to guide solves a problem for your consumers.
 

7. Infographics

Infographics spice up regular content in a format that is easy to understand and share. Generally, infographics break down large pieces of information and make it easy-to-understand. They also are eye-catching and capture the attention of audiences longer than copy. Lastly, infographics get more shares on social media compared to other forms of digital content.
 

8. Emails

Email marketing is a must for any content strategy. They help with the following:
  • Increases ROI because there are minimal costs associated with this form of content.
  • Deepens relationships with the consumers by targeting their interests or needs.
  • Increases brand awareness with each communication that you send to the target audience.
 

9. Competitions

Competitions are a fun way to boost awareness without breaking the bank. They are effective because they reach consumers outside of your target audience. If you’re looking to increase brand awareness or profits, this is a great cost-effective way to get seen.
 

10. Social media posts

This is, by far, is one of the most popular kinds of content marketing. Social media posts are free to create and share. They are also a direct line to the target audience and can gain you a lot of exposure. The social media posts can feature your blogs or concise thoughts from your company. Social media is also a great tool for engaging with consumers, which strengthens a brand.
 
Content marketing is king and will continue to be popular for the foreseeable future. If you need someone to help you figure out the best content for your business, contact us today. Lachina Creative is a full-service marketing, creative, and brand agency.
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6 Social Media Strategy Tips

Having a social media strategy is important in digital marketing. It provides an outline for everything you plan to do and guides your actions. But let’s face it, creating a social media strategy can be a challenge. If you’re in a pickle, read on to learn how to create a winning social media strategy in six easy steps.

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Project Manager 101

Project managers are important for companies that have big projects or projects with many different factors that need to come together. A successful project manager can help make your company’s project better than expected. If you want to be a successful project manager or are wondering what it takes to work for a project management firm, you need these four skills.

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Project Management: Avoid These 5 Mistakes

Communication is key to project management. When a project manager is able to communicate effectively with their resources and clients, projects are successful. It is a project manager’s responsibility to know when to share or withhold information for the best interest of the project. If project management is suffering in your company, it likely stems from a communication error. Here are 5 project management mistakes that can harm your firm.

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Marketing Glossary

If you’re reading this, then you’re either an internet marketing expert or someone that wants to learn about digital marketing. Check out our internet marketing glossary to help explain some of the terms thrown around in the digital marketing world.

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How to Select a Marketing Agency

Want to hire an integrated marketing agency, but not sure where to start? If so, you’ve come to the right place. Check out our tips for selecting a full-service digital marketing agency.

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Content Marketing Strategy 101

They say, “content is king” and that statement has never been truer. From infographics to blogs, and everything in between, content is everywhere we look. If you’re new to marketing and need help creating a content marketing strategy, you’ve come to the right place. Here are four steps to creating a content marketing strategy.

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Digital Marketing and Business Growth

Do you have a business or idea that makes people say, “Hey, more people need to know about this,” but you have only a vague idea of how to get the word out? You may not have a big budget for digital marketing, or you might think that word of mouth will be enough. The occasional Facebook post will get the job done, right? If any of that sounds like you, we have great news. Digital marketing is here and it can do more than you imagined with less money than you might think. Check out these six reasons you might need to hire a digital marketing agency.

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Our Design, Marketing, and Branding Services

At Lachina Creative, we offer creative, brand, and marketing services to anyone. Whether you are a freelancer or a big company, we can handle your needs. We can help brand your products or company so your audience will know who you are and what you want them to see. Learn more.

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