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Infographics for Beginners

Over the past decade, infographics have grown to be a popular form of communication. From business owners to educators, it seems that everyone’s creating and sharing infographics. Why? In this day in age easy-to-digest content is King or Queen. Let’s face it, our lives are chaotic and our attention spans are short, REALLY short. Visual elements included in infographics such as graphics and icons grab the reader’s attention. On the other hand, content snippets make complex subjects easy-to-digest. For example, an infographic can turn rocket science into laymen’s terms. Infographics are also a great way to mix up digital and print content (i.e. blogs, social content, etc.). They are also easy to share via email, social media, or print.

If we’ve piqued your interest and you want to jump on the infographic bandwagon, we can help. Keep reading to learn how to create infographics that your target audience will love.

What is an Infographic

Before we help you create an infographic it is important to know what it is. Infographics are visual representations of data or information. They simplify data into bite-size content making information easy to comprehend. Infographics combine graphs, icons, colors, and illustrations to make information come to life.

Let’s take a look at the Infographic 1. As you can see, the infographic provides 5 tips for dog adoption in an easy-to-understand and visually appealing format.

Infographic 1: Mock Design for an Animal Shelter

Dog Adoption Tips

How to Make an Infographic

When creating an infographic select a topic that pertains to your company’s industry. Why? This is a great way to establish yourself as a subject matter expert while promoting your business. So, think about what information is of interest to your target audience. For example, if you own a bakery you can share recipes. Or you can write about baking tips and tricks. Whatever you select should engage your audience through color, format, design, and typography.

Quick tip: Infographics should ONLY include one topic or subject matter because you don’t want to overwhelm the audience. Always remember less is more.

Next, you need to determine the best infographic layout to communicate your message. Below you’ll find 7 of the most common infographic designs:

  1. Lists – supports a claim through a series of steps
  2. Comparison – like the name suggests it compares two things
  3. Flowchart – provides a specific answer to reader choices
  4. Visual article – makes a piece of writing more visual
  5. Map – showcases data trends based on location
  6. Timeline – tells a story through chronological order
  7. Data visualization – communicates data through charts and graphs

Infographic Design Guide

It is important to choose the best infographic to communicate your message. Whatever you decide, your infographic should include:

  • Catchy Title – most important part of infographics because they tell readers what the content is about. They are the first opportunity to grab the attention of readers. Avoid using abbreviations in your title and keep it simple.
  • Typography – fonts are a very important element of infographics. Don’t be afraid to push the envelope and use fonts that are out of the ordinary.
  • Imagery/graphics – convert copy to images when it makes sense. Don’t overdo it!
  • Copy – keep the copy to a minimum. Rely on graphs, icons, etc to tell your story.
  • Color – your color palette should consist of three to five colors. Select a palette that looks good on the web or in print.
  • White space – don’t add too much information and clutter your infographic. White space is a good thing!
  • A call-to-action – the shorter a CTA the higher the conversion rate. Your CTA should be bold and stand out from the rest of the copy on your infographic.
  • Proofread – we all make mistakes, so double check your work before sharing it with others.
  • Logo – add your company’s logo to tell the target audience who created the masterpiece.
  • Social icons – add your social handles, so the audience can learn more about you.
  • Citations – ALWAYS cite your sources! Plagiarism is not okay. Also, double check that all the information in your infographic is credible.
  • Requirements – refer to the chart below for platform-specific information.
WebsiteFacebookTwitterPinterest
Dimension (pixels)600 x 18001200 x 6301024 x 512600 x 1800
Size (maximum)100 KB100 MB5 MB10 MB
FormatJPG or PNGJPGGIF, JPG, or PNGPNG or GIF

Infographic Examples

Make an Infographic

Need help making an infographic? If so, give us a call. Our designers are second to none at creating infographics for a variety of industries. But don’t take our word for it. Check out our latest infographics in our portfolio and contact us today.

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Social Media Quick Facts

Need social media help? You’re in luck. Our social media infographic covers everything you need to know for a successful 2019 social media campaign.

Social Media Quick Facts

 

Social Media Trends

  • The average Internet user has 7 social media accounts
  • Baby Boomers are 2 times more likely to interact with branded content compared to other generations
  • More than 3.2 billion images will be shared on social media today

Facebook Trends

  • 68% of all Americans are on Facebook
  • 8 billion videos are viewed on Facebook daily
  • There are roughly 60 million active business pages on Facebook
  • Of the 2 billion Facebook users 1 billion strictly mobile users

Twitter Trends

  • 45% of Americans use Twitter
  • 53% of Twitter users expect a response from a brand in an hour or less\
  • 80% of users access Twitter from mobile
  • Tweets with images get 150% more retweets

Instagram Trends

  • Instagram stories are 2 times more popular than Snapchat
  • More than 95 million photos are posted to Instagram daily
  • 71% of American use Instagram
  • Pizza, sushi, and steak are the most popular Instagram food

YouTube Trends

  • YouTube is the second largest search engine
  • YouTube reaches more 18 – 49-year-olds than broadcast or cable television
  • More than 1 billion hours of video are watched on YouTube daily
  • Brand videos with the most views are 31 – 60 seconds long

LinkedIn Trends

  • LinkedIn has over 500 million users
  • 25% of all American adults use LinkedIn and 44% are women
  • The majority of LinkedIn users live outside of the US
  • Almost 60% of LinkedIn traffic comes from mobile

Visit our blog to stay up-to-date on social media trends!

Sources: https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/ https://www.searchenginejournal.com/social-media-facts/258533/

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2019 Small Business Tips

As a business owner, you likely have many goals for 2019. You may want to refresh your brand by updating your logo, messaging, and colors. Or you may want to try a new digital marketing strategy. You may even want to use illustrations, animations, and other visuals to tell your story.

Whatever your goals are it’s important that you start planning for 2019 now. If you need help kicking off your 2019 business planning, we can help. Learn from our CEO, Jeff Lachina, small business tips that will help you achieve success this year.

Set attainable business goals

Nothing wrong with setting big, hairy audacious goals but back them up with a change in your behavior toward them. The road to that big goal is paved with small changes that add up every day. Attach a number to the annual goal and then work backward. Set quarterly targets based on this goal, and then decide on your key daily actions to meet those goals. For example, let’s assume that landing 5 new clients in 2019 is your annual target. If you attend 8 local events each month where you meet 1 new person each time, over the course of the year, you’re likely to meet 100 new people. If your story resonates with 10% of those folks, you just might hit your annual goal. Sound difficult? Well, it is. Make no mistake. Success doesn’t find you. As Jack London once said, “You can’t wait for inspiration, you have to go after it with a club.”

Be flexible

Keep your ears open to new ideas. A throwaway line in a conversation could give you the insight to start a new service or change your product offering in way you never expected. Recently, a sales rep of ours was talking to a potential client who was not currently interested in what we were offering. Near the end of the call, she mentioned in passing that if there was a state-specific product in her market instead of the more generic national one that we were touting, she would buy it in a heartbeat. Like a spore on the wind, the idea found fertile ground as we debriefed after the call. We couldn’t believe no one had thought of it before. We dug in, and three months later the potential client had become a statewide advocate for our new state-specific product.

Listen to your customers

To listen you must spark a conversation. Ask your clients what they aren’t getting from their other vendors or suppliers. They will tell you. Once you understand the buying journey from start to finish and where others aren’t meeting your clients’ expectations, you can hold a mirror up to your own process. If you’ve got what they aren’t getting, ride it home to the finish line. Show them you care about their pain by giving them what they want rather than what you’re selling. You might have to modify your service offer or just present it in a new light.

Don’t be afraid to try new things

Sometimes you need sandbox space to make changes. After examining search patterns for your industry, you might discover that what your clients are buying from you is only a small part of their overall purchasing pattern. Challenge your staff to stretch into new ways of creating your product or revising it in a way that appeals to a. To see whether it might hold up in another niche, run the idea through its paces as a mock project. Critique it. Revise it. Simply it. Introduce it to new customers. Promote it.

Network, network; and network some more

Networking is all about working outside your comfort zone. Just like attending those 8 local events every month, calling your colleagues to just discuss your own pain points can help you both find solutions to common dilemmas. Obviously, participating in discussions on LinkedIn goes a long way to building your credibility in an industry. Don’t worry so much about being profound. Try being encouraging instead with something other than clicking Like.

Take your business to the next level

We hope you found our 2019 small business tips helpful. Keep in mind; our suggestions are just the tip of the iceberg. You should implement strategies that will help your business achieve its goals. If you have questions or need help with design, marketing, or branding give us a call. We are a full-service agency that can take your brand to the next level. So, what are you waiting for? Contact us today!

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10 Types of Digital Content

10 Types of Content and When to Use Them

Content marketing is a strategic approach to creating and sharing information with consumers. Content is the backbone of every marketing strategy. This is because of relevant content yields consumer interactions and drives profits. If you’re starting your digital content marketing journey, we are here to help. Check out our a list of ten types of digital content and when to use them.
 

1. Long form blogs

This type of content is generally 1200+ words. Long form blogs can be an excellent part of any content marketing strategy because they help:
  • Increase user engagement.
  • Boost SEO rankings.
  • Increase likes and shares.
  • Earn more backlinks.
 

2. Short form blogs

This type of blog is anywhere from 300 to 800 words. Short form blogs are beneficial for three reasons:
  • They help consumers find information quicker.
  • Short form blogs take less time to write.
  • They also allow the writer to share different content topics.
 

3. Videos

This form of digital content is a great addition to a marketing strategy. Videos inform, entertain, and educate consumers. As a result, most consumers tend to engage more with videos compared to other forms of digital copy. Videos also boost leads and sales because they help consumers make informed decisions.
 

4. Podcasts

This type of content is like talk radio, except they are online and focus on one area of interest. Podcasts are an excellent channel to use because they are convenient for consumers. They can listen to a podcast and continue engaging in an activity (i.e. working, driving, etc.). Podcasts are also inexpensive and are the easiest form of digital content to create. All you have to do is record yourself talking and upload it online.
 

5. Memes

You probably know what a meme is, even if you’re not a social media addict. Memes are a picture with wording that references pop culture. If you’ve heard of grumpy cat, you know what a meme is. Memes are great for social media shares because of they use humor to attract consumers.
 

6. How-to guides

This form of content is ideal for showcasing your knowledge about your industry or a topic. They also increase brand awareness if the how-to guide solves a problem for your consumers.
 

7. Infographics

Infographics spice up regular content in a format that is easy to understand and share. Generally, infographics break down large pieces of information and make it easy-to-understand. They also are eye-catching and capture the attention of audiences longer than copy. Lastly, infographics get more shares on social media compared to other forms of digital content.
 

8. Emails

Email marketing is a must for any content strategy. They help with the following:
  • Increases ROI because there are minimal costs associated with this form of content.
  • Deepens relationships with the consumers by targeting their interests or needs.
  • Increases brand awareness with each communication that you send to the target audience.
 

9. Competitions

Competitions are a fun way to boost awareness without breaking the bank. They are effective because they reach consumers outside of your target audience. If you’re looking to increase brand awareness or profits, this is a great cost-effective way to get seen.
 

10. Social media posts

This is, by far, is one of the most popular kinds of content marketing. Social media posts are free to create and share. They are also a direct line to the target audience and can gain you a lot of exposure. The social media posts can feature your blogs or concise thoughts from your company. Social media is also a great tool for engaging with consumers, which strengthens a brand.
 
Content marketing is king and will continue to be popular for the foreseeable future. If you need someone to help you figure out the best content for your business, contact us today. Lachina Creative is a full-service marketing, creative, and brand agency.
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Brand Consulting 101

Branding creates an image of your business to attract and retain customers. It is important because it helps them understand who the company is, what it believes in, and what they should expect from it. Branding also helps set you apart from your competition. So, what is it exactly? Should you use a brand consulting firm? Learn more.

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6 Social Media Strategy Tips

Having a social media strategy is important in digital marketing. It provides an outline for everything you plan to do and guides your actions. But let’s face it, creating a social media strategy can be a challenge. If you’re in a pickle, read on to learn how to create a winning social media strategy in six easy steps.

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Animation Services Explained

Animations pop up on your social media, in ads, and online articles, you may not even notice how often you see them. They’re popular because they deliver quality information with quick efficiency. Animations are created to be easily understood and may seem really simple, however, they require quite a bit of time and skill. Learn more.

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Project Manager 101

Project managers are important for companies that have big projects or projects with many different factors that need to come together. A successful project manager can help make your company’s project better than expected. If you want to be a successful project manager or are wondering what it takes to work for a project management firm, you need these four skills.

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Project Management: Avoid These 5 Mistakes

Communication is key to project management. When a project manager is able to communicate effectively with their resources and clients, projects are successful. It is a project manager’s responsibility to know when to share or withhold information for the best interest of the project. If project management is suffering in your company, it likely stems from a communication error. Here are 5 project management mistakes that can harm your firm.

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Different Types of Editorial Services

When you think of editing, you might just think of a person taking a red pen to a book and making sure that the words are spelled correctly. However, an editor has a much broader job than you would think. Editing is important because it can make your writing its absolute best, and good writing can make people trust your company or persuade a company to hire you. Check out this guide for the kinds of editing services that exist and what might fit your needs!

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