Over the past decade, infographics have grown to be a popular form of communication. From business owners to educators, it seems that everyone’s creating and sharing infographics. Why? In this day in age easy-to-digest content is King or Queen. Let’s face it, our lives are chaotic and our attention spans are short, REALLY short. Visual elements included in infographics such as graphics and icons grab the reader’s attention. On the other hand, content snippets make complex subjects easy-to-digest. For example, an infographic can turn rocket science into laymen’s terms. Infographics are also a great way to mix up digital and print content (i.e. blogs, social content, etc.). They are also easy to share via email, social media, or print.
If we’ve piqued your interest and you want to jump on the infographic bandwagon, we can help. Keep reading to learn how to create infographics that your target audience will love.
What is an Infographic
Before we help you create an infographic it is important to know what it is. Infographics are visual representations of data or information. They simplify data into bite-size content making information easy to comprehend. Infographics combine graphs, icons, colors, and illustrations to make information come to life.
Let’s take a look at the Infographic 1. As you can see, the infographic provides 5 tips for dog adoption in an easy-to-understand and visually appealing format.
Infographic 1: Mock Design for an Animal Shelter
How to Make an Infographic
When creating an infographic select a topic that pertains to your company’s industry. Why? This is a great way to establish yourself as a subject matter expert while promoting your business. So, think about what information is of interest to your target audience. For example, if you own a bakery you can share recipes. Or you can write about baking tips and tricks. Whatever you select should engage your audience through color, format, design, and typography.
Quick tip: Infographics should ONLY include one topic or subject matter because you don’t want to overwhelm the audience. Always remember less is more.
Next, you need to determine the best infographic layout to communicate your message. Below you’ll find 7 of the most common infographic designs:
- Lists – supports a claim through a series of steps
- Comparison – like the name suggests it compares two things
- Flowchart – provides a specific answer to reader choices
- Visual article – makes a piece of writing more visual
- Map – showcases data trends based on location
- Timeline – tells a story through chronological order
- Data visualization – communicates data through charts and graphs
Infographic Design Guide
It is important to choose the best infographic to communicate your message. Whatever you decide, your infographic should include:
- Catchy Title – most important part of infographics because they tell readers what the content is about. They are the first opportunity to grab the attention of readers. Avoid using abbreviations in your title and keep it simple.
- Typography – fonts are a very important element of infographics. Don’t be afraid to push the envelope and use fonts that are out of the ordinary.
- Imagery/graphics – convert copy to images when it makes sense. Don’t overdo it!
- Copy – keep the copy to a minimum. Rely on graphs, icons, etc to tell your story.
- Color – your color palette should consist of three to five colors. Select a palette that looks good on the web or in print.
- White space – don’t add too much information and clutter your infographic. White space is a good thing!
- A call-to-action – the shorter a CTA the higher the conversion rate. Your CTA should be bold and stand out from the rest of the copy on your infographic.
- Proofread – we all make mistakes, so double check your work before sharing it with others.
- Logo – add your company’s logo to tell the target audience who created the masterpiece.
- Social icons – add your social handles, so the audience can learn more about you.
- Citations – ALWAYS cite your sources! Plagiarism is not okay. Also, double check that all the information in your infographic is credible.
- Requirements – refer to the chart below for platform-specific information.
|Dimension (pixels)||600 x 1800||1200 x 630||1024 x 512||600 x 1800|
|Size (maximum)||100 KB||100 MB||5 MB||10 MB|
|Format||JPG or PNG||JPG||GIF, JPG, or PNG||PNG or GIF|
Make an Infographic
Need help making an infographic? If so, give us a call. Our designers are second to none at creating infographics for a variety of industries. But don’t take our word for it. Check out our latest infographics in our portfolio and contact us today.