Let’s face it, we spend a lot of time online. Whether it’s research, shopping, or watching puppy videos we can’t get enough of the web. If you’re a new business owner or a traditional marketer you may “wonder what does this mean for me”? In today’s business climate, an online presence can make or break your competitive advantage. Luckily, digital marketing can help. If you want to learn how to stand out from the crowd keep reading. We are here to answer your most common digital marketing questions.

What is digital marketing?

Digital marketing is the act of promoting a company and its products or services online. Strategies or channels used in digital marketing include:

  • Content Marketing
  • Pay-Per-Click (PPC)
  • Social Media Marketing
  • Search Engine Optimization (SEO)
  • Analytics
  • Marketing Automation
  • Email Marketing

What does a digital marketer do?

Digital marketers develop and implement campaigns to increase lead generation and brand awareness. The campaigns can include a variety of marketing channels that are free and paid. The expertise of a digital marketer is largely based on their employer. For example, a small company will expect marketers to take care of all digital channels. Whereas a large company will allocate one marketer to each channel. Regardless of a digital marketer’s employer, key performance indicators (KPIs) are a must. This is because KPIs help marketers measure results and revise strategies when necessary.

What is it like to work at a digital agency?

Working at a digital agency varies from company to company. Agencies can range from large powerhouses to industry-specific, to a startup. Most agencies offer a lot of perks and flexibility. For example, the ability to work-from-home, flex hours, and tons of autonomy. In contrast, agency life can be very challenging. Between client demands and putting out fires, agencies can be too much for some to handle.

Is digital marketing cost effective?

Traditional marketing can be effective but it comes with a hefty price tag. Billboards, radio and television ads can cost upwards of five thousand. For many business owners spending go-gobs on money on marketing is not an option. Luckily, digital marketing allows companies to promote their business for free or at a low cost. For example, content, social media, and email marketing are free. But, a Facebook and can cost as low as five dollars. Digital marketing has a higher ROI. This because you can target consumers and close to 90% of American use the internet.

What is SEO and do I need it?

SEO, also known as search engine optimization, is one channel of digital marketing. SEO has two categories, on-page and off-page. On-page SEO focuses on optimizing a website for search engines via keywords and pages. Off-Page SEO focuses on promoting a website via directories, backlinks, and keywords.

Businesses need SEO because it helps improve the following:

  • Web traffic
  • Credibility
  • User experience (UX)
  • Increases trust
  • Engagement
  • Lead generation

What is content marketing?

Content marketing focuses on improving lead generation and brand awareness via copy. Types of content marketing include: 

  • Blogs
  • Newsletters
  • Infographics
  • Videos
  • Press releases

Content marketing is a free digital marketing channel and is an effective way to promote a brand.

Can I afford a Digital Agency like Lachina Creative?

Of course, you can afford a digital agency! We realize clients have different goals, budgets, and expectations. That’s why we’ll work to get to know you, your company, and your vision and create a custom digital marketing plan. Want to work with a team that’s all about you? Call us today to get started.