Content Marketing 101

They say, “content is king” and that statement has never been truer. From infographics, to blogs, and everything in between, content is everywhere we look. If you’re new to marketing and need help creating a content marketing strategy, you’ve come to the right place. Here are four steps to creating a content marketing strategy.

Step 1: Research and plan

You first need to know what you are selling and to whom. Identifying your customers will make it easier to connect and engage with them. You then need to research the best channels to share the content with your target audience. For example, if you are a motivational speaker, you might want to start a blog or participate in a webinar. Next, you’ll need to create a plan for how often you’ll share your content (e.g. weekly, monthly, etc.).

Step 2: Create a content marketing calendar

The calendar is one of the most important parts of your content marketing strategy. This is because it provides a summary of everything you plan to do and guides your actions. For example, who is creating the content, when it is due, and what topics you’ll cover.

Step 3: Measure your content

There are a few ways to measure your content marketing. Social platforms, generate reports that can use to evaluate your efforts over time. Google Analytics is another great tool to measure the effectiveness of your content. For example, you can check pageviews, average time on page, and bounce rates for a blog. You can also create an attribution model in Google Analytics to find out if your content generated revenue.

Step 4: Give us a call for content marketing services

If you don’t have the time or resources to create a content marketing strategy, call us! Our marketers and designers are second to none at creating print and digital content your consumers will love. Learn more about our content marketing services.