Content marketing is a strategic approach to creating and sharing information with consumers. Content is the backbone of every marketing strategy. This is because of relevant content yields consumer interactions and drives profits. If you’re starting your digital content marketing journey, we are here to help. Check out our a list of ten types of digital content and when to use them.
1. Long form blogs
This type of content is generally 1200+ words. Long form blogs can be an excellent part of any content marketing strategy because they help:
- Increase user engagement.
- Boost SEO rankings.
- Increase likes and shares.
- Earn more backlinks.
2. Short form blogs
This type of blog is anywhere from 300 to 800 words. Short form blogs are beneficial for three reasons:
- They help consumers find information quicker.
- Short form blogs take less time to write.
- They also allow the writer to share different content topics.
This form of digital content is a great addition to a marketing strategy. Videos inform, entertain, and educate consumers. As a result, most consumers tend to engage more with videos compared to other forms of digital copy. Videos also boost leads and sales because they help consumers make informed decisions.
This type of content is like talk radio, except they are online and focus on one area of interest. Podcasts are an excellent channel to use because they are convenient for consumers. They can listen to a podcast and continue engaging in an activity (i.e. working, driving, etc.). Podcasts are also inexpensive and are the easiest form of digital content to create. All you have to do is record yourself talking and upload it online.
You probably know what a meme is, even if you’re not a social media addict. Memes are a picture with wording that references pop culture. If you’ve heard of grumpy cat, you know what a meme is. Memes are great for social media shares because of they use humor to attract consumers.
6. How-to guides
This form of content is ideal for showcasing your knowledge about your industry or a topic. They also increase brand awareness if the how-to guide solves a problem for your consumers.
Infographics spice up regular content in a format that is easy to understand and share. Generally, infographics break down large pieces of information and make it easy-to-understand. They also are eye-catching and capture the attention of audiences longer than copy. Lastly, infographics get more shares on social media compared to other forms of digital content.
Email marketing is a must for any content strategy. They help with the following:
- Increases ROI because there are minimal costs associated with this form of content.
- Deepens relationships with the consumers by targeting their interests or needs.
- Increases brand awareness with each communication that you send to the target audience.
Competitions are a fun way to boost awareness without breaking the bank. They are effective because they reach consumers outside of your target audience. If you’re looking to increase brand awareness or profits, this is a great cost-effective way to get seen.
10. Social media posts
This is, by far, is one of the most popular kinds of content marketing. Social media posts are free to create and share. They are also a direct line to the target audience and can gain you a lot of exposure. The social media posts can feature your blogs or concise thoughts from your company. Social media is also a great tool for engaging with consumers, which strengthens a brand.
Content marketing is king and will continue to be popular for the foreseeable future. If you need someone to help you figure out the best content for your business, contact us today. Lachina Creative is a full-service marketing, creative, and brand agency.