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10 Types of Digital Content

10 Types of Content and When to Use Them

Content marketing is a strategic approach to creating and sharing information with consumers. Content is the backbone of every marketing strategy. This is because of relevant content yields consumer interactions and drives profits. If you’re starting your digital content marketing journey, we are here to help. Check out our a list of ten types of digital content and when to use them.

1. Long form blogs

This type of content is generally 1200+ words. Long form blogs can be an excellent part of any content marketing strategy because they help:
  • Increase user engagement.
  • Boost SEO rankings.
  • Increase likes and shares.
  • Earn more backlinks.

2. Short form blogs

This type of blog is anywhere from 300 to 800 words. Short form blogs are beneficial for three reasons:
  • They help consumers find information quicker.
  • They take less time to write.
  • They allow the writer to share different content topics.

3. Videos

This form of digital content is a great addition to a marketing strategy. Videos inform, entertain, and educate consumers. As a result, most consumers tend to engage more with videos compared to other forms of digital copy. Videos also boost leads and sales because they help consumers make informed decisions.

4. Podcasts

This type of content is like talk radio, except they are online and focus on one area of interest. Podcasts are an excellent channel to use because they are convenient for consumers. They can listen to a podcast and continue engaging in an activity (i.e. working, driving, etc.). Podcasts are also inexpensive and are the easiest form of digital content to create. All you have to do is record yourself talking and upload it online.

5. Memes

You probably know what a meme is, even if you’re not a social media addict. Memes are a picture with wording that references pop culture. If you’ve heard of grumpy cat, you know what a meme is. Memes are great for social media shares because of they use humor to attract consumers.

6. How-to guides

This form of content is ideal for showcasing your knowledge about your industry or a topic. They also increase brand awareness if the how-to guide solves a problem for your consumers.

7. Infographics

Infographics spice up regular content in a format that is easy to understand and share. Generally, infographics break down large pieces of information and make it easy-to-understand. They also are eye-catching and capture the attention of audiences longer than copy. Lastly, infographics get more shares on social media compared to other forms of digital content.

8. Emails

Email marketing is a must for any content strategy. They help with the following:
  • Increases ROI because there are minimal costs associated with this form of content.
  • Deepens relationships with the consumers by targeting their interests or needs.
  • Increases brand awareness with each communication that you send to the target audience.

9. Competitions

Competitions are a fun way to boost awareness without breaking the bank. They are effective because they reach consumers outside of your target audience. If you’re looking to increase brand awareness or profits, this is a great cost-effective way to get seen.

10. Social media posts

This is, by far, is one of the most popular kinds of content marketing. Social media posts are free to create and share. They are also a direct line to the target audience and can gain you a lot of exposure. The social media posts can feature your blogs or concise thoughts from your company. Social media is also a great tool for engaging with consumers, which strengthens a brand.
Content marketing is king and will continue to be popular for the foreseeable future. If you need someone to help you figure out the best content for your business, contact us today. Lachina Creative is a full-service marketing, creative, and brand agency.
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Brand Consulting 101

Branding creates an image of your business to attract and retain customers. It is important because it helps them understand who the company is, what it believes in, and what they should expect from it. Branding also helps set you apart from your competition. So, what is it exactly? Should you use a brand consulting firm? Learn more.

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6 Social Media Strategy Tips

Having a social media strategy is important in digital marketing. It provides an outline for everything you plan to do and guides your actions. But let’s face it, creating a social media strategy can be a challenge. If you’re in a pickle, read on to learn how to create a winning social media strategy in six easy steps.

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Animation Services Explained

Animations pop up on your social media, in ads, and online articles, you may not even notice how often you see them. They’re popular because they deliver quality information with quick efficiency. Animations are created to be easily understood and may seem really simple, however, they require quite a bit of time and skill. Learn more.

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Project Manager 101

Project managers are important for companies that have big projects or projects with many different factors that need to come together. A successful project manager can help make your company’s project better than expected. If you want to be a successful project manager or are wondering what it takes to work for a project management firm, you need these four skills.

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Different Types of Editorial Services

When you think of editing, you might just think of a person taking a red pen to a book and making sure that the words are spelled correctly. However, an editor has a much broader job than you would think. Editing is important because it can make your writing its absolute best, and good writing can make people trust your company or persuade a company to hire you. Check out this guide for the kinds of editing services that exist and what might fit your needs!

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Graphic Design Terms and Techniques Explained

We all love designers because they can add visual appeal to just about anything, but sometimes they speak in a language all their own. We have compiled a glossary of design terms and design techniques so you can understand what they are talking about. Check out our design glossary to learn more.

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Marketing Glossary

If you’re reading this, then you’re either an internet marketing expert or someone that wants to learn about digital marketing. Check out our internet marketing glossary to help explain some of the terms thrown around in the digital marketing world.

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6 Logo Design Tips and Tricks

If you think designing a logo is simple, think again! Logo designs can take months, even years to complete. This is because logos are the face of a company and can affect consumer’s attitudes toward a brand. Thus, it is in a company’s best interest to create a masterpiece before it is shared with the public. If you need help with logo design, look no further. We’ve put together 6 logo design tips and tricks for start-ups and brand’s that want to reinvent the wheel. Learn more.

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How to Select a Marketing Agency

Want to hire an integrated marketing agency, but not sure where to start? If so, you’ve come to the right place. Check out our tips for selecting a full-service digital marketing agency.

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